• Sumo

With an e-commerce website, you can reach out to potential customers worldwide and offer them your products and services directly through the Internet. Whether you own a small/large business or are planning to start a new one, an online presence can help you generate more revenue. Here are some guidelines that can help you in optimizing your e-commerce website to reach a large number of people.


Make your logo eye-catchy

The logo is often the first thing that customers look at when they visit your website. A clear and impressive logo is important for a business as it describes who you are and what you do. The logo of an e-commerce site must be able to grab the attention of visitors and remain in their minds. Keep it simple, choose a suitable font and be wise in the choice of color. As a logo has a vital role to play in corporate branding, it should be versatile, unique and stand the test of time.

Write appropriate, quality content

In an e-commerce website, the products and their descriptions play a vital role in converting the target audience to customers. All the products which are displayed on your website must have suitable descriptions and all other important details. By reading the content, customers should be able to get a clear idea about the product(s) and move forward to make the purchase. The content on your site will have to be both user-friendly and search engine-friendly. To secure high ranks in the SERPs and to be popular among visitors, your website’s content must be interesting, appealing, relevant and unique.

Include a search box, login box & shopping cart

Some essential elements that decide the sales of a product are the shopping cart, search box with category option and the login box. A search box in an e-commerce website makes it easy for customers to search for a specific product among the vast pool of goods. When you attach a combo box for categories to it, the search process becomes even simpler. The login box in an e-commerce site can be provided to customers, to help them choose a personal login id and password for future access. This reduces registration formalities when customers return to your site to make a new purchase. Make sure you have a shopping cart that is flexible to the needs of shoppers. Design your shopping cart in such a way that your customers can easily add, remove, select and purchase products.

Incorporate various payment methods

payment methods

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E-commerce websites provide electronic payment facilities for all types of purchases. When your business starts expanding and you need to deal with customers from across the globe, you can provide them with different methods of payment like smart cards, digital wallets, credit cards, e-cash, and mobile payment. The payment process should be hassle-free, quick, efficient, safe and secure.

Are you mobile ready?

As more people have started using mobile devices for e-shopping, it is necessary to optimize your e-commerce site for mobile devices. All the features and functions present on your website must be made available to mobile users. A mobile-ready website provides ease of access and lets users navigate with minimal scrolling and key strokes. Do away with large chunks of text and make use of bullet points, wherever possible. Animation and graphics can be a hassle as they take time to load. Compress images to enhance the performance of your site.

With these tips you can design an interactive e-commerce website that will increase your conversion rate. Apart from the above-mentioned points, your e-commerce website must also have social media links, offer 24/7 customer service and provide free shipping to attract customers and widen its reach. And most importantly, update your site regularly to make it look and feel fresh. Offer discounts and run promotions from time to time. The pleasure of discovering new products will provide a new shopping experience to your customers each time they visit your site.