Importance of Hyperlink Optimization in SEO

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linksHyperlink Optimization is like the life and soul of good SEO. Experts from SEO industry believe that optimizing hyperlinks is in fact a Herculean task and a comparatively trickier chore than merely creating the links. Also known as anchor text optimization, this particular practice is an important particle in the context of SERP or search engine result pages. Connoisseurs of this field reckon that the specific genre of optimization is going to be successful only when you have crystal clear idea of the way in which web crawlers would like to see the link you are trying to optimize. At the same time it is crucial to have clear understanding of hyperlink analysis and vital factors related top off page.

What should an optimized hyperlink comprise of?

According to the astute professionals and industry experts, optimized hyperlinks should comprise of link titles as well as standard anchor texts to give you measurable results.

Exhume the essence of standard anchor texts

Through years of experimentation, anchor texts have successfully been proven as the decisive factors in the context of SERP. A site might carry on well without a high precision site optimization procedure but it is going to act piteously if poor anchor texts are embedded in the interface. These texts are core elements of your site that perk up the page relevance of your site in the eyes of all major search engines. If masterfully optimized, anchor texts get assured traffic from your targeted niche and reinforce your page rank. You can project the subject matter of the content of your site to the search engines by inscribing and optimizing the anchor texts.

If you are going to be cautious at the time of inserting the right keywords in the anchor texts then you are definitely going to end up boosting up the relevance of a particular target page in the eyes of search engines. Therefore as site owners you should always make it a point to use these texts to your maximum advantage. Industry experts orate strongly that with the insertion of choicest keywords in the link texts you are going to make the URL of a target page more prominent for web crawlers. It has also been figured that link texts are the real heroes when it comes to Google algorithms. For example, Google uses a high precision operator (allianchor keyword) that specifically focuses on anchor texts, which are embedded in the indexed pages of a site.

Mull over the power of link titles

As the name suggests link titles are nothing but titles masterfully crafted and sewn in the body of the hyperlinks. Link titles serve the purpose of offering supplementary information about the link elements to the search engines. Therefore experts always prefer the usage of optimized keywords in the titles.

Significance of Hyperlink Optimization in the face of Google updates

Industry experts strongly opine that this particular practice is going to remain a core element in the arena of SEO activities in spite of the upcoming Google updates. SEO specialists believe that hyperlink optimization is going to make it sure that the ranking of your site is unharmed by the changing algorithms resulting from Google updates. In order to survive the brunt of Panda, Penguin and other crucial updates it is important on your part to avoid the tendency of over optimization. At the same time you should also make it a point that you focus on positioning thin content in your site.

How to optimize the hyperlinks

When it comes to the issue of optimizing hyperlinks you should focus on the anchor text in the first place. In this regard you must not forget to rectify the errors which might be there in the URL of your target page. It is highly important on your part to monitor the 404 errors which might be there in the body of the links. You should also take good care of the robots texts as well as Meta tags.

If you have to make it sure that your site enjoys a lofty rank on the search engines then hyperlink optimization is a reliable tool to serve your purpose. In this regard you might find an SEO Company in India useful.

Image credit: Yuman

About Sab

Sab is a speaker, writer and esteemed SEO professional. He works with a professional SEO Company in India and advises people on SEO related activities.
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One Response to Importance of Hyperlink Optimization in SEO

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