• Sumo


Opting for mobile web design is just like oxygen to survive in the tough current market place. Responsive web design has more weight than building a separate website for mobile users. The major concern is to make a website highly functional for the site users. It’s not just about organizing the content for smaller screens, but providing the users with an overall enhanced experience of the site.

In the lines below, some compelling arguments are given to support the need of responsive web design.

Small updates of Google, like Google Doodles, make a great impact. Although, they have to update the code base frequently, but results in major buzz. It’s also surprising how Facebook updates the code base twice a day. Both these cases direct towards future demands of the users about frequent updates of the content as well as features. Other than demands of the new content, the sharing content trend gives rise to the need of a reliable approach of accessing the content. The solution to all these problems is a responsive web design.

The Allegory Of Content

Restricting the content for mobile users is an old myth. As, users access the websites from their mobile devices from any place, so they demand full functionality. According to stats, 28% Americans use Smartphones to access internet. They demand the same functionality onto mobile device as they enjoy on desktop.

The question is it’s not good to eliminate the content or remove some functionality to make any website friendly for mobiles, but it’s also not possible to show everything onto the small screens of the smart devices. It means there is a need to redesign the website and reorganize the content to make it small screen friendly. Although, it’s not that much easily, but need of the hour.

Structure Of Your URL Should Be The Same

Structure of the URL plays an important role in making a website popular today. People find a URL through search engine results, through Ads, through Facebook, or through some friend’s reference. If users share some specific URL from the device they are using, and there are chances that the person receiving the hyperlink will visit the misleading layout. Although, this problem can be fixed with redirects, but involves more complexity and usually done incorrectly.

Search Engine Optimization And Responsive Web Design

If there weren’t any structured URLs, it would be hard to recognize for search engines that different URLs are meant to provide the readers with the same content for the different devices they are using. It can break the analytics reporting and search relevancy, as observed by web design Glasgow experts.

Many mobile websites don’t have just the different URL, but also the web page structure. That practice should be avoided at all. Google, the top search engine, is indexing the web pages separately and serving the web pages according to the version demanded by the site users. However, it’s not good to rely totally on the computer that two different URLs would be indexed as different versions of the same page. To make it sure that Google index your different URLs, the most important thing is to follow their guidelines and add some extra code. However, Google has made it clear that responsive web design is the recommended configuration to be followed by webmasters.

Load Time And Responsive Web Design

Responsive web design minimizes the load time that websites usually take to appear onto the screen of the site users. Along with having the same page structure and the same URLs, the content should also be organized, which is a big challenge for responsive web designing.

While creating a responsive website with one code base, some extra divs are added along with some hidden elements that become a big hurdle in way of a website loading quickly.

The load time can be minimized by using efficient and smart coding. Although, responsive web designing minimizes the load time, but it takes more time to develop such a website.

Images And Responsive Web Design

Larger screens need big sized images and smaller screens need small sized ones. There are many groups available online where responsive images are shared by the community members. Responsive Images Community Group (RICG) is one of them where standard solutions are provided after intensive searching.

Updating Content And Adding New Features

On mobile websites, content and functionality are required to be updated on frequent basis. For a responsive web design, the content and functionality needs to be updated to a single code base, which not only saves time, but also creates focus. The time estimation for maintaining a separate version of two identical websites is often not realistic.

Concluding the discussion, it’s a fact that users want high functionality and fresh content every time they visit a website. The URL structure is important for the enhanced user experience. Load time matters a lot to get good site traffic. If all these concerns are considered, responsive web design is the best option that could help the website owner to win the hearts of the site users.

If you consider that having a separate mobile version can be a better option, then do consider that there would be tablet versions and TV versions as well. More website versions can be a choice, but it will end in putting more efforts for maintenance.

Responsive web design is not just the need of today, but it will benefit tomorrow as well. The evolutionary Smartphone and tablet market will provide the users with more choices, so website owners and website builders have to think about every possible option that could bless the users with enriched website experience.

Image credit: johnpolacek